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2011 • 3 Episodes
S01 E01 • Monday, May 9, 2011 • May 9
Evan Davis uncovers the scarcely believable stories of how some of the world's most successful businesses have made monumental mistakes.
S01 E02 • Monday, May 16, 2011 • May 16
With British business leaders, Evan Davis reveals how marketing and publicity plans can turn from clever ideas into commercial catastrophes.
S01 E03 • Thursday, May 19, 2011 • May 19
With top business leaders including Sir Martin Sorrell and Sir Gerry Robinson, Evan Davis analyses deals that spelled disaster and projects that backfired.
May 9, 2011 - May 19, 2011
