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The Apprentice S20 | Loggd

The Apprentice

Series 20

2026 • 12 Episodes

Series 20

The ultimate business battle is back for its twentieth series, with the return of Lord Sugar, Baroness Brady and Tim Campbell MBE. Britain’s entrepreneurial elite face off in the hope of winning Lord Sugar’s £250,000 investment.

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Hong Kong

S20 E01 • Thursday, Jan 29, 2026 • Jan 29 • 1h 4m

Lord Sugar’s business hopefuls jet off to Hong Kong on a mission to secure nine items at knock-down prices. In the boardroom, the boss is back and the firing finger is fully loaded.

Children’s Story

S20 E02 • Thursday, Feb 5, 2026 • Feb 5 • 59m

Once upon a time, 18 candidates were tasked with creating a story book. Unfinished illustrations and a stinky storyline mean the fairy tale is over, and another candidate is fired.

Chicken v Egg

S20 E03 • Thursday, Feb 12, 2026 • Feb 12 • 58m

Week 3, and it's chicken v egg. The candidates race to turn ingredients into a profit, but ruffled feathers and picky eaters spark drama in the boardroom.

Advertising Water

S20 E04 • Thursday, Feb 19, 2026 • Feb 19 • 58m

The candidates must tap into the bottled water market to create a TV advertisement and a social media campaign, but watered-down branding and wishy-washy ads mean a candidate is filtered out.

Flowers

S20 E05 • Thursday, Feb 26, 2026 • Feb 26 • 58m

The candidates turn petals into profits, selling flowers to the public and corporate clients. But a bunch of problems lead to a pruning in the boardroom.

Egypt

S20 E06 • Thursday, Mar 5, 2026 • Mar 5 • 1h 1m

The candidates head to Egypt to put on corporate away days. One team heads to the desert but ends up having a bumpy ride, and the rest run a lagoon tour which is anything but relaxing.

Gamified Fitness

S20 E07 • Thursday, Mar 12, 2026 • Mar 12 • 58m

It's week 7, and the candidates take on virtual reality fitness. They’re tasked with building demos and brands before chasing investment. In the boardroom, for one team, it’s game over.

Discount Buying: Take Two

S20 E08 • Thursday, Mar 19, 2026 • Mar 19 • 58m

It's week 8, and the candidates are sent to the Isle of Wight to secure nine items for the best price. A last-minute dash to the finish sets up a close race in the boardroom.

TV Selling

S20 E09 • Thursday, Mar 26, 2026 • Mar 26 • 59m

It's week 7, and the candidates take on TV selling, selecting products which they hope will win over the nation before selling their socks off on a TV shopping channel.

Pet Product

S20 E10 • Thursday, Apr 2, 2026 • Apr 2 • 57m

Week 10 sees the candidates unleashed on the pet industry, creating products, crafting campaigns and pitching for sales. In the boardroom, for at least one candidate, it’s walkies.

Interviews

S20 E11 • Thursday, Apr 9, 2026 • Apr 9 • 58m

It's week 11, and the final five candidates must pass a gruelling round of interviews with some of Britain’s toughest interviewers. But only two can make it through to the grand final.

The Final

S20 E12 • Thursday, Apr 16, 2026 • Apr 16 • 59m

It's week 12, and the finalists must launch their businesses to a roomful of industry experts before Lord Sugar finally decides who will become his next business partner.

The Apprentice

Series 20

2026 • 12 Episodes