Collectables

S12 E01 • Thursday, Oct 6, 2016 • Oct 6 • 1h

A new group of candidates set off on their first task - selling collectables at Wimbledon Car Boot Sale.

Advertising - Jeans

S12 E02 • Thursday, Oct 13, 2016 • Oct 13 • 1h

Corporate Candy

S12 E03 • Thursday, Oct 20, 2016 • Oct 20 • 1h

Lords Sugar sets the candidates a task in which they must design and manufacture their own brand of sweets, before heading to Brighton to sell them.

Liberty's

S12 E04 • Thursday, Oct 27, 2016 • Oct 27 • 1h

The teams have to introduce a new product line to promote and sell in the world-famous department store, Liberty of London. They must also run a personal shopping service for some of London's most discerning shoppers.

Cycling Crowdfunding

S12 E05 • Thursday, Nov 3, 2016 • Nov 3 • 1h

Lord Sugar wants the candidates to help secure investment for someone else. They must help two entrepreneurs launch their new cycling product and get the public to invest through crowdfunding.

Discount Buying

S12 E06 • Thursday, Nov 10, 2016 • Nov 10 • 1h

Lord Sugar sends the candidates out to work the night shift. They have to stay awake, find nine items, negotiate the best possible price and be back at the Shard by 6am. The team that spends the least amount of money will win the task.

Boat Show

S12 E07 • Thursday, Nov 17, 2016 • Nov 17 • 1h

Lord Sugar instructs the candidates to tap into one of the UK's biggest markets - the boating and leisure industry. The task is simple, pick the right products and sell them at Poole Harbour Boat Show.

London Landmarks

S12 E08 • Thursday, Nov 24, 2016 • Nov 24 • 1h

The candidates are summoned to the National Portrait Gallery, where Lord Sugar instructs them to organise an exclusive late-night event at two of London's biggest tourist attractions - the London Aquarium and Madame Tussauds. In under 36 hours, each team must organise and host an event to remember, keeping an eye on profits but also pleasing the punters. From setting up refreshments and entertainment to making sure they sell enough tickets to fill their venue, both teams have a challenge on their hands.

Virtual Reality Game

S12 E09 • Thursday, Dec 1, 2016 • Dec 1 • 1h

Gin

S12 E10 • Thursday, Dec 8, 2016 • Dec 8 • 1h

As the teams move into week 10, the remaining candidates are summoned to the Old Royal Naval College in Greenwich. Here Lord Sugar sets them the task of creating and producing the spirit of the moment - gin. With the final in sight, the candidates are all desperate to impress. However, one team gets a little carried away with the taste testing, getting tipsy before the day has even begun, while on the other team, their pitches hit rock bottom when a key retailer reveals they don't like the colour, taste or branding of the gin. One candidate is left with a bitter taste in their mouth when the rest of the team turns against them, and tempers reach boiling point. Who will be fired?

The Final Five

S12 E11 • Tuesday, Dec 13, 2016 • Dec 13 • 1h

Interviews

S12 E12 • Wednesday, Dec 14, 2016 • Dec 14 • 1h

Why I Fired Them

S12 E13 • Thursday, Dec 15, 2016 • Dec 15 • 1h

The Final

S12 E14 • Sunday, Dec 18, 2016 • Dec 18 • 1h

The two finalists receive a call summoning them to London's City Hall. Lord Sugar informs them that their final task is to launch their business by creating a brand and unveiling their campaign in front of a packed audience full of industry experts. A few old faces return as the two finalists choose key colleagues to try to help them secure the £250,000 investment, and it is straight to work as they set out to build a brand, make a TV advert and create a company fit for Lord Sugar. In the boardroom, business plans are evaluated and ad campaigns are assessed, but there can only one winner. It is heartbreak for one and ecstasy for the other, as Lord Sugar finally picks his next business partner.