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Lord Alan Sugar
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2005–2025
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Biography
Alan Michael Sugar, Baron Sugar is a British business magnate, media personality, author, politician, and political adviser. In 1968, he started what would later become his largest business venture, consumer electronics company Amstrad. He is also known for being the host and "Boss" for the BBC rea...
Known for
Acting
Born
March 24, 1947
Place of birth
Hackney, London, England
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Active
2005–2025
Top rated
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Known for
Acting
Born
March 24, 1947
Place of birth
Hackney, London, England
SHOWS STARRING
Lord Alan Sugar
Alan Michael Sugar, Baron Sugar is a British business magnate, media personality, author, politician, and political adviser. In 1968, he started what would later become his largest business venture, consumer electronics company Amstrad. He is also known for being the host and "Boss" for the BBC reality competition series The Apprentice, which has been broadcast annually since 2005. He also assumed the role for The Celebrity Apprentice Australia for Australia's Nine Network in 2021.